Helen Swarbrick
Helen Swarbrick
Hi, I’m Helen, a UX Designer & Researcher, who loves untangling complex problems and turning them into intuitive, human experiences.
I design with curiosity, clarity and collaboration at the heart.
UX Stack:
AG River Cruises
Premium travel brand digital transformation
Redesigned the digital experience for an older demographic, transforming an outdated site into a modern, premium, and accessible booking platform.
Engagement time
+309%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
AG River Cruises
Premium travel brand digital transformation
Redesigned the digital experience for an older demographic, transforming an outdated site into a modern, premium, and accessible booking platform.
Engagement time
+309%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
AG River Cruises
Premium travel brand digital transformation
Redesigned the digital experience for an older demographic, transforming an outdated site into a modern, premium, and accessible booking platform.
Engagement time
+309%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
Data-Driven UX Innovation for Premium Womenswear
Sahara London
Explored digital opportunities and delivered product page redesigns, combining creative ideas with A/B Testing and analytics to boost engagement.
on tested variations
Conversion uplift
on product pages
Increased engagement
E-commerce Website Redesign
Premium travel brand digital transformation
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Engagement time
+309%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
Data-Driven UX Innovation for Premium Womenswear
Sahara London
Explored digital opportunities and delivered product page redesigns, combining creative ideas with A/B Testing and analytics to boost engagement.
on tested variations
Conversion uplift
on product pages
Increased engagement
TravelTech Product Design
Pontoon
Created a WordPress plugin connecting Widgety’s cruise data to agent websites.
for cruise sites
Faster Load Times
for the agency
Saas Revenue
Streamlining E-commerce Navigation
Premium travel brand digital transformation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Engagement time
150%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
TravelTech Product Design
Pontoon
Created a WordPress plugin connecting Widgety’s cruise data to agent websites.
for cruise sites
Faster Load Times
for the agency
Saas Revenue
Redefining a coach hire brand to attract talent and win contracts.
Selwyns
Created a rebrand, and new website to relfect new brand proposition and serve the business for CRO and careers functionality.
Recruitment journey optimised
Drivers engaged
Corporate-ready brand and UX
Brand trust elevated
Enhancing Mobile Banking App Usability
Premium travel brand digital transformation
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement time
+309%
3mo/postlaunch
Increase in Key Actions
+152%
3mo/postlaunch
Redefining a coach hire brand to attract talent and win contracts.
Selwyns
Created a rebrand, and new website to relfect new brand proposition and serve the business for CRO and careers functionality.
Recruitment journey optimised
Drivers engaged
Corporate-ready brand and UX
Brand trust elevated
Curious about process?
Here’s a peek into my design process. How I listen, learn, and shape ideas into experiences.
I'm driven by innovation and striving for design excellence. From exploration to execution, I'm open to new processes which encourage creativity and precision, for an impactful product which users love.
01
Curiosity!
Discovery process: Research & Learning
Discovery process containing research, collaboration with client and specialists and users. Define the scope and objectives of the project, context and lays a fundamental foundation for everything that comes after.
Clarity
Defining: Analysing & Conclusions
Cross-reference hypothesis and create platform of knowledge and roadmap with collaborators. Documentation to guide the project: personas, service blueprints, user journeys and plans to create a truly user-centred design.
02
Create & Collaborate
Develop: Creating, redefining, iterating
Define the user experience, test and evaluate design concepts, and analyse how the UX will inform behaviour and effect the experience of the user. Working collaboratively with specialists to optimise functionality, and experience: go through wireframe, prototypes, hifi designs, iterating based on feedback.
03
Deliver
Delivery: Production & Execution
Handover to development teams, QA, A/B testing, iterations and updates. Post-live analyse impact through data tools, client and user response and reflect on project for learnings.
04
Curious about process?
Here’s a peek into my design process. How I listen, learn, and shape ideas into experiences.
I'm driven by innovation and striving for design excellence. From exploration to execution, I'm open to new processes which encourage creativity and precision, for an impactful product which users love.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Curious about process?
Here’s a peek into my design process. How I listen, learn, and shape ideas into experiences.
I'm driven by innovation and striving for design excellence. From exploration to execution, I'm open to new processes which encourage creativity and precision, for an impactful product which users love.
01
Curiosity!
Discovery process: Research & Learning
Discovery process containing research, collaboration with client and specialists and users. Define the scope and objectives of the project, context and lays a fundamental foundation for everything that comes after.
Clarity
Defining: Analysing & Conclusions
Cross-reference hypothesis and create platform of knowledge and roadmap with collaborators. Documentation to guide the project: personas, service blueprints, user journeys and plans to create a truly user-centred design.
02
Create & Collaborate
Develop: Creating, redefining, iterating
Define the user experience, test and evaluate design concepts, and analyse how the UX will inform behaviour and effect the experience of the user. Working collaboratively with specialists to optimise functionality, and experience: go through wireframe, prototypes, hifi designs, iterating based on feedback.
03
Deliver
Delivery: Production & Execution
Handover to development teams, QA, A/B testing, iterations and updates. Post-live analyse impact through data tools, client and user response and reflect on project for learnings.
04
Skills
Skills
What I bring to the table: a mix of research, design and collaboration skills.
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Quantitative Research
Quantitative Research
Quantitative Research
Workshop Planning & Presentation
Workshop Planning & Presentation
Workshop Planning & Presentation
Qualitative Research
Qualitative Research
Qualitative Research
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
Collaboration
Collaboration
Collaboration
Brand digital strategy
Brand digital strategy
Brand digital strategy
+ More
+ More
+ More
Experience
Experience
I’ve designed for global brands and growing businesses, always balancing user needs with business goals.
I’ve designed for global brands and growing businesses, always balancing user needs with business goals.
Senior UX Designer
Senior UX Designer
BANC Digital
BANC Digital
BANC Digital
Dec 2024 - Present
Dec 2024 - Present
UX/UI Designer
UX/UI Designer
UX/UI Designer
BANC Digital
BANC Digital
Aug 2023 - Dec 2024
Aug 2023 - Dec 2024
Junior Digital Designer
Junior Digital Designer
Junior Digital Designer
Clear M & C Saatchi London
Clear M & C Saatchi London
Dec 2022 - Aug 2023
Dec 2022 - Aug 2023
Junior Designer
Junior Designer
Junior Designer
WMH&I London
WMH&I London
Autumn 2022 - Dec 2022
Autumn 2022 - Dec 2022
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
Who do you collaborate with during a project?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
Who do you collaborate with during a project?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
Who do you collaborate with during a project?
How do you measure the success of your UX designs?
Blog
Every great project starts with a conversation
let's start ours
Schedule a call with Helen
Let's start a conversation
Schedule a call with Helen
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Get 3 free months of Framer Pro Yearly Subscription when upgrading your plan with the code partner25proyearly
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